Healthier Grocery Delivered
Keep your fridge and pantry stocked with good-for-you foods. Order farm-grown organic foods and other earth-friendly groceries from The Honest Counter and get them delivered at your own convenience, anywhere in the UAE.
Healthier Grocery Delivered
Keep your fridge and pantry stocked with good-for-you foods. Order farm-grown organic foods and other earth-friendly groceries from The Honest Counter and get them delivered at your own convenience, anywhere in the UAE.
Better Sourcing, Better for You
All our vegetables are grown and ripened under the sun in our farms in Dubai and Abu Dhabi. Everything is hand-picked daily, just a few hours before reaching your doorstep.
Do you have special dietary needs? No matter you are looking for foods that are free from gluten, wheat, lactose, egg or soya, we’ve got anything from breakfast items to snacks on the go, and a large variety of gluten-free bread too.
Better Sourcing, Better for You
All our vegetables are grown and ripened under the sun in our farms in Dubai and Abu Dhabi. Everything is hand-picked daily, just a few hours before reaching your doorstep.
Do you have special dietary needs? No matter you are looking for foods that are free from gluten, wheat, lactose, egg or soya, we’ve got anything from breakfast items to snacks on the go, and a large variety of gluten-free bread too.
Better for the Environment
A colossal amount of surplus food is wasted everyday inside supermarkets, and another 20% of all food produced never make it to the shelves. At The Honest Counter we think it’s simply not right that food that is safe and tasty goes to waste. Stamp down on food waste while saving money with our dedicated offers on short-dated stock and food with slight imperfections or damaged packaging. Saving food is good for our communities, our country and our planet! Visit our dedicated clearance section.
Better for the Environment
A colossal amount of surplus food is wasted everyday inside supermarkets, and another 20% of all food produced never make it to the shelves. At The Honest Counter we think it’s simply not right that food that is safe and tasty goes to waste. Saving food is good for our communities, our country and our planet. That’s why we periodically slash prices on selected food items. Visit our dedicated clearance section.
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Know Where You Are Buying From
Local vegetables are grown at ‘Integrated Green Resources’ (IGR) farms in Al Rahba, Abu Dhabi. You can visit our main farm (182) every Satuday from 9am to 5pm. Click here for directions.
“We are a health-conscious Emirati family, that’s why we started farming organic back in 2007. I studied in the US, graduated in 1994, and when I was there, the organic revolution started, if you can call it that. We took the idea from there.”